An educational resource designed to help new players learn Dungeons & Dragons through accessible content and intuitive navigation. I led the SEO strategy, content planning, and UX design to create a user-friendly learning experience built around search intent and discoverability.
Bestufriendo
Role:
Web Designer
Brand Designer
SEO Strategist
Project Description:
BestuFriendo is a Dallas-based streetwear brand created by two illustrators with influences from anime, Mexican street culture, and pop culture. The project focused on translating the brand’s visual identity into a cohesive e-commerce experience that could showcase apparel, stickers, zines, and accessories while also promoting events and community engagement.